Why South America is a MICE Benchmark?
A region that surprises and inspires
Imagine a region where extreme weather never truly arrives, where world-class convention centers meet pristine beaches, and where every city tells a story of innovation and resilience. South America is quickly becoming one of the world’s most exciting regions for corporate events, congresses, and incentive travel.
Over the past 15 years, the region’s MICE industry has grown steadily through public and private collaboration. According to the International Congress and Convention Association (ICCA), South America now boasts more than 25 fully equipped convention centers across capital cities and emerging destinations, such as Bogota and São Paulo, to modern venues in Buenos Aires, Lima, and Santiago.
“The region has proven its ability to deliver in terms of technical knowledge, infrastructure, creativity, agility, and collaboration,” says Andrés Escandón, ICCA’s Regional Director for Latin America.
Why South America stands out for MICE?
South America’s advantage lies in its year-round mild climate, biodiversity, cultural richness, and otherworldly landscapes, making it ideal for incentive trips and international meetings. The connectivity among key hubs like Colombia, Peru, and Chile continues to improve, offering direct flights and high-quality hospitality standards.
The gastronomy scene is another strong point. Each destination offers authentic, farm-fresh flavors — from Lima’s world-famous culinary scene to Argentina’s and Chile’s premium wines, to the fresh ingredients you can find across every country — adding a memorable touch to any event program.
According to ICCA rankings, Buenos Aires, Santiago, Bogota, and Lima are consistently among the top cities in the Americas for hosting international congresses, confirming their position as leaders in the global meetings market.
Top destinations for MICE
- Colombia: Modern convention venues like Bogota’s Agora and Medellín’s innovative design make the country a strong hub for congress and meetings. For incentives, Cartagena dazzles with colonial charm, beaches, and vibrant nightlife.
- Peru: Beyond Machu Picchu, Lima stands out as a culinary capital perfect for exclusive experiences, while the Amazon and Nazca Lines are the perfect scenery for team-building adventures.
- Chile: Its diverse landscapes — from the Atacama Desert to Patagonia — inspire creativity. Wine regions like Colchagua Valley are suitable for wine tasting and networking events. On the other hand, serene destinations like Chiloe, Puerto Varas are ideal for time for relaxation.
- Argentina: Reflects elegance and culture. Buenos Aires is one of the premium destinations for meetings and events in Latin America, featuring cultural activities and high-end infrastructure. Also, a visit to the country will combine adventure and sophistication; for example, a tour to the impressive Iguazu Falls or a polo experience in the Pampas provides outstanding incentive travel.
- Ecuador: Its small size offers unmatched experiences in different regions and environments in just a few hours. From the Andes mountains, the lush rainforest, to pristine beaches, and the biodiversity of the Galapagos Islands. Allow transformative programs with dynamic itineraries.
- Bolivia: Reveals the authenticity of the Andean cultures and highlands. The iconic Uyuni Salt Flats or La Paz and Santa Cruz de la Sierra are home to unique areas and accommodations for unforgettable cultural encounters and corporate events.
South America means creativity, sustainability, and diversity, redefining and inspiring unique MICE experiences.
At Pure! MICE, we help you unlock its potential with local expertise, reliable partnerships, and tailor-made programs designed to surprise and delight your clients. Contact our team to start planning your next event or incentive in our South American destinations.