PURE! MICE BLOG

Take the routine out of business events and let Pure! MICE transform them into memorable journeys. Explore our latest blogs to uncover how South America’s most captivating destinations can elevate your next meeting, incentive, or corporate retreat.

Why South America is a MICE Benchmark?

A region that surprises and inspires Imagine a region where extreme weather never truly arrives, where world-class convention centers meet pristine beaches, and where every city tells a story of innovation and resilience. South America is quickly becoming one of the world’s most exciting regions for corporate events, congresses, and incentive travel. Over the past 15 years, the region’s MICE industry has grown steadily through public and private collaboration. According to the International Congress and Convention Association (ICCA), South America now boasts more than 25 fully equipped convention centers across capital cities and emerging destinations, such as Bogota and São Paulo, to modern venues in Buenos Aires, Lima, and Santiago.

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Peru: A hub for Incentive Travel

Meet ancient history and world-class luxury in a place where every corner tells a story from the Pacific Ocean, passing through mystical Andean regions, the biodiverse Amazon, and arid deserts. Peru is that destination, a land that brings an opportunity to blend culture, luxury, and nature in your next corporate event or incentive travel. Why Peru Shines for Incentive Travel? Beyond its natural and cultural allure, Peru stands out as a leading MICE destination in the region. The International Congress and Convention Association (ICCA) ranked Lima in 2022 as the second-best city in South America and third in Latin America for meetings tourism, recognizing its ability to host world-class events.

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Cartagena: Unrivaled Wedding Destination

Few destinations in South America capture romance like Cartagena, Colombia. With its colonial architecture, Caribbean sunsets, and cobblestone streets filled with music and color, the Walled City is a dream setting for couples looking to celebrate love. For wedding planners, Cartagena combines effortless elegance with professional event infrastructure, making it one of Latin America’s top destination wedding hubs. Cartagena: A Trending Wedding Destination According to The Knot Worldwide’s Global Wedding Report 2025, couples are increasingly choosing destinations that blend authenticity, purposeful celebrations, and unique experiences for their guests. Cartagena has it all, and it’s recently been awarded as South America’s Leading Honeymoon Destination 2025 by World Travel Awards, reaffirming that

Read More »

Why South America is a MICE Benchmark?

A region that surprises and inspires Imagine a region where extreme weather never truly arrives, where world-class convention centers meet pristine beaches, and where every city tells a story of innovation and resilience. South America is quickly becoming one of the world’s most exciting regions for corporate events, congresses, and incentive travel. Over the past 15 years, the region’s MICE industry has grown steadily through public and private collaboration. According to the International Congress and Convention Association (ICCA), South America now boasts more than 25 fully equipped convention centers across capital cities and emerging destinations, such as Bogota and São Paulo, to modern venues in Buenos Aires, Lima, and Santiago.

Read More »

Peru: A hub for Incentive Travel

Meet ancient history and world-class luxury in a place where every corner tells a story from the Pacific Ocean, passing through mystical Andean regions, the biodiverse Amazon, and arid deserts. Peru is that destination, a land that brings an opportunity to blend culture, luxury, and nature in your next corporate event or incentive travel. Why Peru Shines for Incentive Travel? Beyond its natural and cultural allure, Peru stands out as a leading MICE destination in the region. The International Congress and Convention Association (ICCA) ranked Lima in 2022 as the second-best city in South America and third in Latin America for meetings tourism, recognizing its ability to host world-class events.

Read More »

Cartagena: Unrivaled Wedding Destination

Few destinations in South America capture romance like Cartagena, Colombia. With its colonial architecture, Caribbean sunsets, and cobblestone streets filled with music and color, the Walled City is a dream setting for couples looking to celebrate love. For wedding planners, Cartagena combines effortless elegance with professional event infrastructure, making it one of Latin America’s top destination wedding hubs. Cartagena: A Trending Wedding Destination According to The Knot Worldwide’s Global Wedding Report 2025, couples are increasingly choosing destinations that blend authenticity, purposeful celebrations, and unique experiences for their guests. Cartagena has it all, and it’s recently been awarded as South America’s Leading Honeymoon Destination 2025 by World Travel Awards, reaffirming that

Read More »