Peru: A hub for Incentive Travel

Meet ancient history and world-class luxury in a place where every corner tells a story from the Pacific Ocean, passing through mystical Andean regions, the biodiverse Amazon, and arid deserts. Peru is that destination, a land that brings an opportunity to blend culture, luxury, and nature in your next corporate event or incentive travel.

Why Peru Shines for Incentive Travel?

Beyond its natural and cultural allure, Peru stands out as a leading MICE destination in the region. The International Congress and Convention Association (ICCA) ranked Lima in 2022 as the second-best city in South America and third in Latin America for meetings tourism, recognizing its ability to host world-class events.

In 2025 alone, Peru hosted prime industry gatherings such as the World Meetings Forum in Cusco, Emotions Travel Show Latin America & Caribbean in Lima, further solidifying Peru’s position as a strategic, reliable, and inspiring MICE hub in the region.
Also, Peru’s privileged location, luxury accommodation options, the well-equipped infrastructure for events, and the seamless air connectivity with the main countries in the region are a plus.

Additionally, today’s incentive travelers seek authenticity, culture, and memorable experiences. According to global MICE trends, experiential rewards and sustainability are key motivators that Peru delivers. Its mix of iconic cultural heritage, gastronomy, and adventure makes it one of South America’s most captivating destinations for incentive programs.

Unforgettable Experiences Across Peru

  • Lima: Dive into Peru’s culinary capital with a hands-on cooking class, Pisco tastings, or fine dining at Central, Astrid & Gastón, or Huaca Pucllana, where ancient ruins create an unforgettable event setting. Exclusive venues like the MALI Museum host gala dinners that blend art, culture, and sophistication.

  • Cusco & The Sacred Valley: Celebrate Peru’s heritage with Andean ceremonies, themed picnics, or wellness retreats surrounded by breathtaking landscapes.

  • Ica: Feel the thrill of a Huacachina desert adventure, fly over the Nazca Lines, or enjoy a sunset dinner amid golden dunes after a sailing to the Ballestas Islands.

  • Iquitos: It’s an off-the-beaten-path destination in the Peruvian Amazon. Accessible only by air or river, it offers luxury cruises along the Amazon River, perfect for intimate meetings and exclusive activities surrounded by lush rainforest and vibrant local culture.

  • Arequipa: It is one of Peru’s fastest-growing destinations for events and incentive travel. Its Historic Center, carved from white volcanic stone, sets the stage for cultural experiences, meetings, and corporate dinners. Nearby, the Colca Canyon offers breathtaking landscapes ideal for team-building activities beneath the flight of the condor. Add cooking classes inspired by Arequipa’s rich gastronomic traditions.

  • A journey in Andean Explorer Train: As South America’s first luxury sleeper train with capacity for 48 guests, this train connects Cusco, Lake Titicaca, and Arequipa in unparalleled comfort. The journey offers gourmet dining inspired by local flavors, cocktails in a panoramic observatory car, and private cabins with ensuite bathrooms. Guests enjoy curated excursions to Raqchi Archaeological Site, Titicaca Islands, and Sumbay Caves, plus surprise celebrations for special occasions or private corporate charters for exclusive incentive journeys.

Let’s create your next incentive travel! At Pure! MICE, we design tailor-made experiences that inspire and connect. Contact us to craft a unique incentive journey through Peru.