
Why South America is a MICE Benchmark?
A region that surprises and inspires Imagine a region where extreme weather never truly arrives, where world-class convention centers meet pristine beaches, and where every city tells a story of innovation and resilience. South America is quickly becoming one of the world’s most exciting regions for corporate events, congresses, and incentive travel. Over the past 15 years, the region’s MICE industry has grown steadily through public and private collaboration. According to the International Congress and Convention Association (ICCA), South America now boasts more than 25 fully equipped convention centers across capital cities and emerging destinations, such as Bogota and São Paulo, to modern venues in Buenos Aires, Lima, and Santiago.

